Enhancing Self-service Enrollment
Voluntary benefit participation was predictably low due to the lack of understanding that can be association with self-service enrollment.
Facts of Enrollment
A 3,000-life consumer finance group across multiple cities in over thirty states instituted its first Self-Service implementation - Benefits Connect. We anticipated that voluntary benefit participation might be low due to the lack of understanding about the new benefits.
Onsite communication was not feasible
Company instituting its first self-service enrollment but with it wanted a 2nd point of
engagement and confirmation within 24 to 48 of each employee’s respective elections
- Finding a solution to increase the appreciation of the new voluntary benefits
Outbound courtesy calls to each employee who had self-served within 24 to 48 hours of their online election, confirmation of benefits with a consent to record with each employee and delivery of a secure folder with all MP3 files at end of the project for the benefits team to refer to as and if needed
A double confirmation of benefit elections for each employee
- Our call center counselor assisted employees with any questions they had on the new benefits: accident and whole life.
Wrote $320,000 in annual premium on voluntary benefits
Educated employees on the value of the voluntary benefits offered
Successful courtesy confirmation for all employees who elected the core and voluntary benefits.